Last Updated: February 8, 2023

Welcome to the website (the "Site") of Le Random, Inc. ("Le Random", "we", "us", or"our"). Le Random is the operator of the Site, which provides information about our collection of iconic non-fungible token (NFT) assets

This Privacy Policy explains what personal data we collect from and about people who browse our Site, subscribe to our newsletters or other communications, interact with us on social media or attend an event we host or sponsor. We refer to these individuals collectively as "users" or "you." This Privacy Policy explains how we use and share your personal data, and your choices regarding our privacy practices.

If you have any questions or concerns about our use of your personal data or would like to exercise your choices in relation to your personal data, please contact us using the contact details provided in this Privacy Policy.

  2. We collect the following categories of personal data:

    • If you submit a request through our Site or otherwise contact us, you may provide us with your name, email address or other contact information to respond to you and resolve your request.
    • If you interact with our pages on social media platforms, such as Facebook, Instagram, and Twitter, you or the platforms may provide us with information through the platform.
    • When you visit, use, and interact with the Site, we may receive certain Internet activity data relating to your visit, use, and/or interactions. This information includes:
      • Log Data: Information that your browser automatically sends whenever you visit the Site. Log data includes your Internet Protocol address, browser type and settings, the date and time of your request, and the nature of your interactions with the Site.
      • Cookies: Information from cookies and other technologies stored on your device (together,"Cookies"). A Cookie is a piece of information stored on your browser or device. We use Cookies to make it easier for you to use the Site during future visits by identifying your browser or device, and help us monitor traffic on the Site. For more details on cookies please visit All About Cookies. Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help us analyze how users use the Site and enhance your experience when you use the Site. Google Analytics cookies generally expire within two years. For more information on how Google uses this information, click here. You can learn about your choices in relation to Cookies in the "Your Choices" section below.
      • Device Information: Includes the type of device you are using, operating system, settings, unique device identifiers, network information and other device-specific information. Information collected may depend on the type of device you use and its settings.
      • Usage Information: Information about how you use our Site, such as the types and categories of content that you view or engage with, the features you use, the actions you take, frequency and duration of your activities.
  4. We use the personal data we collect for the following purposes:

    • To Provide you with Support and Respond to your Requests and Complaints
    • If you reach out to us for support, it is in our legitimate business interests to use your personal data to respond and resolve your queries and facilitate support.

    • To Improve, Monitor, Personalize, and Protect Our Services
    • It is in our legitimate business interests to improve and keep our Site and services safe for our users, which includes:

      • To administer and protect our business and services, prevent fraud, criminal activity, or misuse of our Site, and to ensure the security of our IT systems, architecture and networks (including troubleshooting, testing, system maintenance, support and hosting of data)
      • To investigate and protect against fraudulent, harmful, unauthorized or illegal activity.
      • To manage our relationship with you, which includes sending information to you relating to our services, changes to our terms, conditions, and policies
      • To conduct analytics to inform our product and marketing strategy and enable us to enhance and personalize our communications and the experience we offer to our users.
      • To create anonymized, de-identified and/or aggregated data for commercial, statistical and market research purposes.
      • To conduct research.
      • Where required under applicable law (e.g., if we use certain cookies in the European Economic Area (EEA) and the United Kingdom (UK)), we will rely on your consent for such purposes.

    • To Enforce Our Agreements, to Comply with Legal Obligations and to Defend Us Against Legal Claims or Disputes
      • We may use your personal data in our legitimate business interests to enforce and comply with our terms and policies; protect our rights, privacy, safety, or property; to ensure the integrity of our services; and to defend ourselves against legal claims or disputes. Some processing may also be necessary to comply with a legal obligation, for example to keep records of transactions, or as requested by any judicial process or governmental agency.
    • For Marketing Purposes
      • Email Communications. We will send you updates and information about our new services, events or other promotions by email. You can unsubscribe or opt out at any time, following the opt out or unsubscribe instructions contained in the marketing communications we send you. If you opt out of receiving marketing emails, we may send you non-marketing emails regarding administrative matters, and in response to your requests. If you have any questions about the communications we may send you, please Contact Us.
    • Where required by law, we will only send you marketing emails with your consent, which you may withdraw at any time.

  6. We share personal data and other information with certain third parties in the following circumstances:

    • Service Providers. We may share your personal data with third party companies and individuals that provide services on our behalf or help us operate the Site and our business (such as user support, hosting, analytics, email delivery, marketing, and database management services).
    • Professional Advisors. We may share personal data with professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
    • Business Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of a service to another provider, your personal data and other information may be transferred to a successor or affiliate as part of that transaction.
    • Legal Requirements. If required to do so by law, applicable regulation or in the good faith belief that such action is necessary to (i) comply with a legal obligation, including to meet national security or law enforcement requirements, (ii) protect and defend the rights or property of our company, (iii) act in urgent circumstances to protect the personal safety of users, or the public, or (iv) protect us against legal liability.
  8. Communications Choices. You have the following choices:

    • Opt-out of marketing communications. You may opt out of marketing-related communications by following the opt out or unsubscribe instructions contained in the marketing communications we send you.

    Your Rights. We also offer you choices that affect how we handle your personal data. You may request the following in relation to your personal data:

    • Information about how we have collected and used your personal data. We have made this information available to you by including it in this Privacy Policy.
    • Access to a copy of the personal data that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily usable format.
    • Correction of personal data that is inaccurate or out of date for the purpose for which we collected or use this data.
    • Deletion of personal data that we no longer need to provide our services or for other lawful purposes.
    • Additional rights, such as to object to and request that we restrict our use of your personal data, and where applicable, you may withdraw your consent.

    To make a request, please email us or write to us as provided in the "Contact Us" section below. We may ask for specific information from you to help us confirm your identity. Depending where you reside, you may be entitled to empower an "authorized agent" to submit requests on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws.

    Limits on Your Choices. In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may contact us as provided in the "Contact Us" section below. Depending where you are located, such as if you are in the European Union or United Kingdom, you may have the right to complain to your local data protection authority

    Online tracking opt-out. There are a number of ways to limit online tracking, which we have summarized below:

    • Blocking cookies in your browser. Most browsers let you remove or reject third party cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them,
    • Using privacy plug-ins or browsers. You can block our websites from setting cookies by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party cookies/trackers. You can also opt out of Google Analytics by downloading and installing the browser plug-in available at: https://

    Note that because these opt out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

    Do Not Track. Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. To find out more about "Do Not Track," please visit

  10. We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected and processed, in accordance with our retention policies, and in accordance with applicable laws or until you withdraw your consent (where applicable).

    If you have elected to receive marketing communications from us, we retain information about your marketing preferences until you opt out of receiving these communications in accordance with our policies.

    To determine the appropriate retention period for your personal data, we will consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we use your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. In some circumstances we may anonymize your personal data so that it can no longer be associated with you, in which case it is no longer personal data.

  12. Le Random is based in the U.S. When you use the Site, you provide your personal data directly to us in the U.S. We may transfer your personal data to our affiliates and service providers in the U.S. and other jurisdictions that may not provide the same protections as the data protection laws in your home country, as described in the "How We Share Personal Data" section above. In these instances we will ensure that relevant safeguards are in place to afford adequate protection for your personal data, including by implementing EU Commission- or UK government-approved contractual protections for the transfer of your personal data. For more information about how we transfer personal data internationally, please contact us as set out in the "Contact Us" section below.

  14. The Site may contain links to other websites and services not operated or controlled by us, including social media services ("Third Party Sites"). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.

  16. Our Site is not intended for use by children. If you are a parent or guardian and you have reason to believe that a child under the age of 13 has provided personal data to Le Random through the Site, please contact us as set out in the "Contact Us" section below.

  18. We maintain organizational, administrative and technical safeguards designed to protect your personal data from loss, misuse and unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.

  20. We may change this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on our Site. We may also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via e-mail or another manner through our Site.

  22. Le Random, Inc. is the entity responsible for the processing of your personal data, and is the data controller for the personal data we collect or otherwise process as described in this Privacy Policy. If you have any questions about our Privacy Policy or our data practices, or if you would like to exercise your rights with respect to your personal data, please contact us at [email protected] or by writing to us at:

    1111 Lincoln Road, Suite 500
    Miami Beach, Florida, US